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“Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad. ”

Knowledge means facts, information, and skills acquired through experience or education or the theoretical or practical understanding of a subject.1 while wisdom is the ability to use your knowledge and experience to make good decisions and adjustments. 2 In contrast to knowledge, wisdom is generally considered to be morally good. Albert Einstein once said, ‘Wisdom is not a product of schooling but of the lifelong attempt to acquire it’.3

Comparison chart



  • Allows change in response to new information or analysis. Seek always to improve.


  • Timeless. Wisdom is “Who we are” vs. “What we do” Wisdom governs choice, pursuit of knowledge, communication and relationships.



  • Education
  • Learning
  • science
  • reflection
  • reason and logical thought.


  • Self-Intuition
  • Our personal experience.
  • Wisdom defines and refines our character. “Character is simply who we are and is the persona and identity of everything we do.”4

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